Located north of San Pablo Bay, Carneros is known for its cool fog and bay breezes, making the area cooler than other wine regions in Napa Valley and Sonoma Valley. These conditions are ideal as they allow wineries to make the type of wines they want to make, without being inhibited from climate related concerns. The Madness and Cures team utilized these wonderful conditions by obtaining grapes from the slightly warmer areas of the Carneros region which resulted in adding earthy aromatics and a more rustic mouthfeel to the wine.